Name: Christian Moretuzzo - $1.2mm In GCI with little Ad Spend!

Before: I stepped into real estate with zero background - not in sales, not in marketing, or in business ownership. I was taught the old-school grind: cold calls, door-knocking, and spending money on cold leads that didn’t convert. Every day felt like a chase, but I was burning out fast. I knew deep down there had to be a better way to grow my business without sacrificing my sanity, so I started experimenting on my own, determined to figure it out something sustainable.

After: Everything changed when I discovered how to scale using social media presence & AI. I stopped chasing and started attracting. Not only did I go on to become an ICON Agent with eXp Realty, but I was also named one of Century 21's Top 30 Under 30 by GCI. I've now closed over $1.5 million in commission and generated more than 40 million in social media views, without any cold calling. Once I built momentum, it was so strong, I had to start a team to keep up with the inbound business.